Performance Marketing Executive

Experience
: 4–7 years

Location
: Peelamedu area, Coimbatore

Employment Type
: Full-time

Industry
: Apparel & Fashion

About Nap Chief ?

Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out. We’re a tight, energetic team with a strong digital presence and a loyal community of parents across India. Performance marketing drives a big part of our growth, and we’re looking for someone who can lead this function with strategy, ownership, and sharp execution.

What You’ll Do (Your Impact) ?

• Work across Meta, Google, and new channels.

• Plan, launch, and scale high-performing campaigns that fuel revenue growth.

•
Manage large monthly spends (₹50 lakhs+ per month)
with ownership of ROAS and CAC.

• Analyse funnels, cohorts, attribution, and platform data to uncover opportunities.

•
Build advanced audience frameworks
: segmentation, remarketing, lookalikes, custom intent.

• Run experiments across creatives, formats, bidding, and landing pages.

•




Monitor daily performance and act quick when metrics shift.

• Mentor performance associates and ensure high-quality execution.

• Collaborate with founders, product, and creative teams on goals and new channel expansions.

• Lead monthly planning, forecasting, and reporting with clear insights.

• Build systems and playbooks that make the performance function stronger.

What You’ll Bring (Skills & Experience) ⭐

• Strong hands-on expertise in Meta Ads and Google Ads, especially for D2C scaling.

• Deep understanding of audience building, attribution, and platform algorithms.

•
Experience managing and optimising large budgets
with consistent results.

• Analytical mindset with comfort working across dashboards and experiments.

• Leadership experience with mentoring and team support.

• High ownership mindset and ability to solve problems under pressure.

• Clear communication with founders and cross-functional

📌 Performance Marketing Executive (Coimbatore)
🏢 Nap Chief
📍 Coimbatore