Desired Candidate Profile

The Art Director is responsible for leading the visual direction of brand campaigns, retail communication, digital content, pitch

presentations, and production-led creative outputs. This role is a transparent step above Junior Art Director and requires ownership of

creative routes from idea to final execution, with the ability to convert strategy and copy into strong, distinctive, brand-relevant

visual communication.

The role demands mature campaign thinking, strong visual judgement, design craft, speed, presentation ability, and the

confidence to guide visualizers, designers, motion teams, photographers, editors, AI artists, and production partners. The Art

Director must ensure every creative output is strategically aligned, aesthetically sharp, client-ready, production-ready, and

consistent across formats.

The Art Director will collaborate closely with Creative, Copy, Content/Strategy, Account Servicing, Media, Production, and Client

teams to develop campaign ideas, key visuals, visual systems, pitch routes, mood boards, shoot references, adaptation





ecosystems, and final communication assets.

Role Purpose

 Own the art direction and visual language for assigned brands and campaigns.

 Translate briefs into campaign-level visual ideas, design systems, and client-ready creative routes.

 Improve creative quality through strong design review, team guidance, visual research, and execution supervision.

 Ensure consistency, speed, file discipline, and production readiness across digital, print, OOH, retail, and film-related outputs.

Key Result Areas (KRAs) & Weightages

Total KRA Weightage: 100%

1. Creative Leadership & Campaign Thinking | Weightage: 20%

Description Lead campaign-level visual thinking by interpreting briefs, identifying the strongest art

direction routes, and bringing strategic clarity into visual communication.

KPIs / Measurement Metrics  Minimum 3 strong campaign/visual routes presented for key briefs with ra

📌 Senior Graphic Designer (Vypin)
🏢 Passio Communications
📍 Vypin