Webcazador is looking for a
Performance Marketing Specialist
to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should have a strong analytical mindset and a proven track record of generating leads and maximizing campaign performance.
Key Responsibilities
- Manage and optimize Google Ads and Meta Ads campaigns.
- Conduct keyword, audience, and competitor research.
- Set up and monitor conversion tracking using GA4, GTM, and Meta Pixel.
- Analyze campaign performance and improve ROI, ROAS, CPL, and CPA.
- Perform A/B testing on ads and landing pages.
- Prepare regular performance reports and insights.
- Collaborate with the design and content teams to create high-converting campaigns.
Requirements
- 2–4 years of experience in Google Ads and Meta Ads.
- Strong knowledge of GA4, GTM, Meta Pixel, and Conversion Tracking.
- Good analytical and reporting skills.
- Experience managing lead generation and performance marketing campaigns.
- Google Ads or Meta certifications are a plus.