About the Role

We are a fast-growing, founder-led direct-to-consumer (D2C) brand in the sneaker-care space. You will be working for
Nabhya Ayurveda

,one of our own Brands .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is
primarily focused on Meta (around 70%)

, with
Google making up the remaining ~30%

— so you should be strong on both, with Meta as your core strength. You'll own real budgets and have a direct line to the brand's growth.

Location:

Goregaon West, Mumbai — In-office (Monday to Saturday)

Employment Type:

Full-time

Experience:

1+ year (experienced)

Reports to:

Marketing Lead / Founder

Key Responsibilities
- Plan, set up, and manage paid campaigns across
Meta (Facebook/Instagram)

and
Google Ads

, with Meta as the primary focus (~70%) and Google (~30%).
- Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.
- Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate.




- Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.
- Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.
- Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.
- Manage ad budgets responsibly and scale spend profitably, within agreed guidelines.
- Stay on top of platform updates, ad policies, and current features on Meta and Google.
- Work with the website/landing-page team to improve conversion (basic CRO awareness).

Must-Have Skills & Qualifications
- 1+ year of hands-on experience

running paid campaigns on
both Meta Ads and Google Ads

, with Meta as your stronger platform.
- Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).
- Confident with performance metrics (ROAS, CAC, CTR, CPM, co

📌 Performance Marketing Executive (Mumbai)
🏢 Nabhya Ayurveda
📍 Mumbai