Job Title: Chief Branding Officer (Equity-Based)
Company:
Kefilo
Location:
Remote (India) / Hybrid (Preferred: Bhubaneswar)
Commitment:
Part time (20–25 Hours/Week) | Founding Team | Equity-Based
About Kefilo
Kefilo is building a next-generation
nutrition and wellness ecosystem
focused on functional nutrition, preventive healthcare, food innovation, and human transformation.
We are not building just another cloud kitchen or healthy meal delivery brand.
Our vision is to become India's most trusted nutrition company by combining
food science, technology, AI, branding, storytelling, and intelligent operations
to deliver science-backed nutrition programs and products that create measurable health transformations.
As the
Chief Branding Officer (CBO)
, you will be responsible for creating, protecting, and scaling the entire Kefilo brand across every customer touchpoint while building one of the most recognizable wellness brands in India.
Key Responsibilities
- Develop and own Kefilo's complete brand strategy, positioning, messaging, visual identity, tone of voice,
and long-term brand roadmap across all online and offline channels.
- Lead founder branding, content strategy, storytelling, public relations, influencer collaborations, podcasts, events, and community-building initiatives to establish credibility and trust.
- Build and manage the creative ecosystem by working closely with content creators, designers, videographers, photographers, digital marketers, nutritionists, and product teams to ensure consistent brand communication.
- Design and implement integrated branding campaigns for product launches, transformation stories, educational content, partnerships, corporate programs, and customer engagement.
- Create brand guidelines, communication frameworks, campaign playbooks, and SOPs to maintain consistency across every platform and customer interaction.
- Conduct market research, competitor analysis, consumer behavior studies, and brand perception analysis to
📌 Chief branding officer (India)
🏢 Kefilo
📍 India