You'll own the full growth funnel of Draft Bot Pro, which is India's #1 Legal AI, from the first time a lawyer hears about us to the day they renew their fourth year. That means acquisition (paid + organic + referral channels), retention (lifecycle emails, in-app nudges, churn reduction), and the marketing operations that make both work (analytics, segmentation, A/B testing, content).

This is not a coordination role. You'll set the strategy, run the campaigns, write the copy (or brief writers), read the data, and decide what to double down on. You'll be the person we expect to come to a Monday meeting with a real answer to "what moved the needle last week and what's the bet for this week."

If you've ever wanted to own growth at a profitable, rapid-growing Indian SaaS that isn't selling to retail - this is the job.

This is a part time role.

What You'll Own

Acquisition (20% of time)
- Reporting - weekly visit-to-signup-to-paid funnel report. Cohort analysis. Channel-level CAC, payback period, and LTV.

Retention (50% of time)
- Lifecycle email campaigns via Loops - welcome sequence,



activation prompts, feature-adoption nudges, paywall warnings, renewal reminders, win-back for churned users or anything else that's helpful.
- In-app messaging — partner with product to design upgrade prompts, low-balance warnings, feature-discovery tours.
- Churn analysis — identify why users cancel and what predicts churn 30 days out. Build interventions for at-risk users.
- Free → paid conversion — own the conversion funnel from free signup through first payment. A/B test pricing, packaging, and upgrade triggers.
- NRR (Net Revenue Retention) — track expansion revenue (add-on word packs, plan upgrades, seat additions in Chamber plans). Build mechanics that drive expansion.
- Reactivation — design campaigns to win back expired customers and lapsed free users.

Marketing Operations (30% of time)
- Analytics — own PostHog dashboards for the full funnel. Define the events we track. Sur

📌 Retention Specialist (India)
🏢 Rare Labs
📍 India