Experience Level: 2-4 Years (Agency Background Mandatory)
Employment Type: Full-Time

About the Role

We are looking for a highly skilled Performance Marketing Expert with proven experience in planning, executing, optimizing, and scaling high-impact digital ad campaigns. The ideal candidate must come from an agency environment and be comfortable managing multi-platform performance campaigns end-to-end.

Key Responsibilities
- Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google (Search, Display, Shopping, Performance Max), and YouTube.
- Create and manage full-funnel performance strategies for lead generation, sales, awareness and remarketing objectives.
- Conduct deep analytics: campaign diagnostics, audience insights, CAC & ROAS analysis, attribution, and conversion tracking.
- Develop A/B tests for ads, landing pages, creatives, audiences, and bid strategies.
- Coordinate with creative and strategy teams to ensure campaigns align with brand and business goals.
- Maintain strong reporting cadence: weekly, monthly, and campaign-specific reports.




- Stay updated on platform changes, algorithm updates, and emerging ad formats.

Required Skills & Expertise
- Advanced knowledge of Meta Ads Manager, Google Ads, YouTube Ads, and Google Analytics.
- Solid command over pixel setup, event tracking, UTM strategy, and conversion tracking across platforms.
- Experience running all types of ads : awareness, traffic, engagement, lead generation, conversions, app installs, remarketing, and e-commerce campaigns.
- Ability to handle high-budget as well as performance-critical campaigns.
- Strong analytical, numerical, and optimization skills.
- Solid understanding of marketing funnels, consumer behavior, and digital performance strategy.
- Ability to work in fast-paced, multi-client agency setups.

Must-Have Background
- Minimum 3 years of experience in a digital marketing agency handling performance campaigns.
- Demonstrated success in improving ROA

📌 Performance Marketing Executive (Vadodara)
🏢 Astanzi
📍 Vadodara