Key Responsibilities
- Growth Strategy: Develop and implement data-driven growth strategies to acquire current users and retain existing ones, focusing on improving user engagement and conversion rates.
- User Acquisition: Lead end-to-end paid and organic marketing campaigns, including influencer marketing, paid media, content marketing, and partnerships. Collaborate with business development to identify and engage potential partners and affiliates.
- Retention & Engagement: Design and execute retention initiatives to enhance customer lifetime value (CLV), using personalized messaging, loyalty programs, and product promotions.
- Data Analysis: Leverage analytics tools to analyze KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn, and engagement metrics, to make informed decisions and optimize growth strategies.
- Product Growth: Collaborate with the product team to shape features that improve user experience, maximize growth potential, and ensure seamless onboarding and engagement.
- User Insights: Conduct A/B testing, surveys,



and interviews to gain insights into user preferences, pain points, and motivations, translating these into actionable plans for product and marketing.
- Performance Tracking: Monitor and report on growth performance metrics, campaign outcomes, and ROI for all initiatives, adapting strategies based on data to drive continual improvement.
- Crypto-Specific Acquisition Channels: Proficiency in leveraging crypto-focused marketing channels, such as CoinMarketCap, CoinGecko, and crypto forums.
- Event Marketing: Organizing and participating in crypto conferences, hackathons, and webinars to strengthen brand presence in the crypto ecosystem.
- Market & Competitive Analysis: Stay updated with market trends, competitor strategies, and emerging technologies in crypto, identifying opportunities for differentiation and growth.

Qualifications
- Bachelor’s degree in Marketing, Business, Economics, or a related field (MBA is a plus).

📌 Chief Marketing Officer (Jaipur)
🏢 Suncrypto
📍 Jaipur