Role & Responsibilities

What You Will Do

Campaign Management & Execution
- Plan, launch, and manage performance marketing campaigns across:
- Google Search
- Meta (Facebook/Instagram)
- TikTok
- Snapchat
- Taboola
- Other native/display platforms
- Own media budgets exceeding $100K/month, allocating spend efficiently across channels to maximize ROI.
- Set up and manage:
- Campaign structures
- Audience targeting
- Bid strategies
- Creative rotations
- Drive CPA, CPL, and CPC goals.
- Monitor campaign performance daily and make real-time optimizations.

Creative & Landing Page Testing
- Drive a rigorous A/B testing culture across:
- Static creatives
- Video creatives
- UGC creatives
- Carousel formats
- Partner with creative teams (or external resources) to produce high-performing ad assets.
- Leverage landing page and CRO tools to run:
- A/B tests
- Multivariate tests
- Document learnings and create a playbook of winning creative and landing-page frameworks.

Optimization & Profitability
- Analyze campaign performance continuously.




- Identify inefficiencies and opportunities.
- Improve:
- CTR
- CVR
- CPA
- ROAS
- Manage:
- Bid strategies
- Audience segmentation
- Dayparting
- Maintain positive unit economics across all managed spend.

Analytics & Reporting
- Build dashboards.
- Deliver weekly/monthly insights.
- Track:
- Spend
- Impressions
- CTR
- CPA
- CPL
- ROAS
- Channel contribution margin
- Conduct competitive and market analysis to identify new channel opportunities and emerging trends.

Ideal Candidate
- Solid Paid media manager/Media Buyer Profile (US Market, Multi-Channel Paid Media)
- Mandatory (Experience 1): Must have 4+ years of hands-on paid media campaign execution experience across Google Ads and Meta Ads, with at least recent 3+ years in Adtech product/Adtech agency with proven cross-platform media buying and budget ownership
- Mandatory (Experience 2): Must have managed $100K+ monthly ad spend across Google, Meta, TikTok, Snapchat, or Taboola,

📌 Paid media manager/Media Buyer-Adtech (Mumbai)
🏢 CG VAK Software & Exports
📍 Mumbai