Job Title: NPD Manager – Haircare
Company: MARS Cosmetics
Location: Netaji Subhash Place (NSP), Delhi (On-site)

Role summary
Own end-to-end haircare product development from concept to launch—driving formulation, packaging, claims, costing, timelines, and cross-functional execution with internal teams and 3P manufacturers.

Key responsibilities
Lead haircare NPD pipeline: define winning concepts, briefs, claims/USPs, and launch plans across shampoos, conditioners, masks, serums, oils, scalp treatments, styling, etc.
Manage formulation development with 3P labs/OEMs: prototype development, performance benchmarks, stability, finalization, and scale-up.
Translate consumer problems into measurable targets (e.g., anti-hairfall, anti-dandruff, repair, frizz control, volume, scalp oil control, curl care).
Drive packaging development: component selection (pumps, droppers, flip-tops), compatibility, leakage/transport robustness, artwork readiness, vendor coordination.
Own performance and quality: sensorial targets (foam, slip, rinse feel), efficacy alignment, fragrance direction,



and QA handover.
Own costing (COGS/BOM): target pricing, value engineering, MOQ planning, and margin guardrails.
Coordinate regulatory readiness for India: compliant claims/labels, documentation with RA/QA partners, safety and required testing support.
Benchmark competitors and global trends (actives, delivery systems, sensorials, formats) and convert into transparent specs.

Requirements
4–8 years in haircare NPD (brand side or OEM/ODM), with multiple launches shipped.
Strong understanding of surfactant systems + conditioning polymers/silicones/oils (shampoo/conditioner/scalp formats).
Comfortable running vendor cycles: iteration discipline, timelines, negotiation, and scale-up execution.
Strong project management; confident with BOM/COGS/MOQ and margin targets.
High ownership, speed, and cross-functional collaboration.

Nice to have
Experience in scalp serums/anti-dandruff/anti-hairfall categories; expo

📌 NPD Manager – Haircare (India)
🏢 MARS Cosmetics
📍 India