Responsibilities
• Develop and implement end-to-end brand campaigns for project launches
and brand-building initiatives.
• Translate project briefs into strong creative routes and supervise agency
execution across Print, TV, OOH, Digital, Radio, and BTL.
• Build differentiated brand positioning in new markets (e.g., Hyderabad,
Bangalore, Dubai).
• Lead ATL & BTL media planning in collaboration with internal teams and
media agencies.
• Work with in-house creative teams and external partners to ensure high-
impact creatives and timely rollouts.
• Own brand messaging, tonality, and consistency across platforms and
touchpoints.
• Track campaign performance, analyze insights, and optimize for impact and
ROI.
• Develop region-specific brand communication keeping in mind local
nuances and consumer behavior.




• Work with cross-functional teams (Sales, Digital, Research, Product) for
cohesive execution.
• Stay ahead of trends, competitors, and emerging platforms to keep
Casagrands communication fresh and effective.
Key Skills & Competencies
• Strong storytelling and communication skills.
• Experience in handling creative agencies and media planning.
• Deep understanding of consumer insights and market dynamics.
• Ability to convert business briefs into robust creative communication.
• High sense of aesthetics, attention to detail, and passion for branding.
• Comfort with fast-paced, high-pressure environments and multiple deadlines.

📌 Brand Manager (Chennai)
🏢 Casagrand
📍 Chennai