Job Description – Head Of General Trade

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement

Our mission is easy: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. We are on a mission to make healthy food accessible to every household by bringing the goodness of millets and clean-label nutrition to consumers across India.

Led by founders Shauravi Malik and Meghana Narayan, we are entrepreneurs, food enthusiasts, and parents committed to redefining the future of food. As one of India's fastest-growing healthy food brands, we are looking for leaders who thrive in a collaborative, entrepreneurial, and high-growth environment.

At Wholsum Foods, our people are our biggest strength. Guided by our core values—Relationship First, Dependable, Passionate, and Growth Mindset—we foster a culture of ownership, innovation, and continuous learning.

We are also Great Place to Work® Certified.

Role Overview





We are looking for an experienced and entrepreneurial Head of General Trade to lead and scale our General Trade business across India. This role will be responsible for driving national sales growth, strengthening the distribution network, expanding market presence, and building a high-performing sales organisation.

The ideal candidate will bring strong expertise in FMCG General Trade, distributor management, route-to-market strategy, and sales execution, with a proven track record of delivering sustainable business growth.

This is a high-impact leadership role that offers significant ownership, visibility with the leadership team, and the opportunity to shape the future growth of Wholsum Foods' retail business.

Key Responsibilities

Business Strategy & Growth

Develop and execute the General Trade strategy aligned with the company's business objectives.
Drive revenue growth, market share, numeric distribution, weighted distrib

📌 AVP - General Trade (Gurugram)
🏢 Wholsum Foods (Slurrp Farm and Millé)
📍 Gurugram