Manager – Digital Marketing
Business Unit: EdgeVerve – AI Next
Location: Bangalore
Experience: 10–16 Years
Department: Marketing

About EdgeVerve
EdgeVerve Systems Limited, a wholly owned subsidiary of Infosys, builds AI-powered, automation-led, and analytics-driven platforms that help enterprises transform business operations at scale. AI Next is EdgeVerve's next-generation Enterprise AI platform designed to accelerate Applied AI and Generative AI adoption across organizations. [Product Ma...t- AI Next | Word]

Role Overview
We are looking for a high-impact Manager – Digital Marketing to drive global digital demand generation, performance marketing, and customer acquisition initiatives for the AI Next platform.
This role will be responsible for creating and executing digital marketing programs that build brand awareness, generate qualified pipeline, and drive customer engagement across enterprise buying audiences.
The ideal candidate will bring solid B2B SaaS or enterprise technology marketing experience with expertise in digital campaigns, content-driven demand generation, SEO/SEM,



marketing automation, ABM, analytics, and full-funnel campaign execution.

Key Responsibilities
Demand Generation & Pipeline Growth
Plan and execute integrated digital marketing campaigns to generate Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline.
Develop full-funnel programs across awareness, consideration, and conversion stages.
Partner with Product Marketing and Sales teams to align campaign messaging with GTM priorities.
Drive account-based marketing (ABM) initiatives for strategic enterprise accounts.
Performance Marketing
Own and optimize paid digital programs across:
LinkedIn
Google Search & Display
YouTube
Industry media platforms
Retargeting channels
Manage campaign budgets, performance metrics, and ROI targets.
Continuously improve conversion rates through testing and optimization.
Content & Campaign Marketing
Collaborate with Product Marketing t

📌 Digital Marketing Manager (Bengaluru)
🏢 Edgeverve
📍 Bengaluru