Job description:
- We are looking for a creative and results-driven Social Media Specialist with experience in managing and growing brand presence across social platforms.
- The ideal candidate should be able to work independently, handle end-to-end social media strategies, and deliver measurable results in terms of engagement, reach, and lead generation.

Key Responsibilities:
- Develop and execute social media strategies tailored to drive the growth of an eCommerce brand, aligning with business goals.
- Manage social commerce activities, including setting up and optimizing social selling features, product tagging, and product catalog management across platforms like Facebook, Instagram, and Pinterest.
- Oversee the integration and optimization of product catalogs on social media platforms to ensure smooth product tagging, accurate information, and seamless shopping experiences.
- Drive engagement and conversions by creating, curating, and publishing content across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms. Content should include posts, stories,



reels, videos, infographics, and blogs.
- Plan, execute, and manage paid social media campaigns across platforms to increase awareness, traffic, and sales. This includes retargeting campaigns and performance-driven ads tailored to eCommerce goals.
- Continuously monitor and analyze social media metrics, competitor activity, and industry trends to ensure that the social media strategy remains innovative and ahead of the curve.
- Collaborate closely with the eCommerce team, ensuring the alignment of social media efforts with broader eCommerce objectives such as product launches, seasonal campaigns, and promotions.
- Report on key performance metrics (reach, engagement, conversions, ROI) and make data-driven decisions to optimize future campaigns and strategies.
- Engage with followers and build solid online communities, fostering customer loyalty and brand advocacy.
- Stay updated with the lates

📌 eCommerce Social Media Manager (Kolkata)
🏢 Source Desk Global
📍 Kolkata