Role Mandate
We are looking for a highly analytical and strategically sharp Performance Creative Strategist who can directly impact paid media performance.
You will own the creative strategy engine across platforms and be accountable for improving:
CPM | CTR | CVR | CPA | Creative Hit Rate
This role is about building a scalable, structured creative flywheel not random ad ideas.
What We Expect From You
You must operate with a performance-first mindset.
You are expected to:
• Think in terms of CPM, CTR, CVR, and CPA not only aesthetics, while aligning with brand
guidelines
• Treat every creative as a measurable growth lever
• Improve and track Creative Hit Rate
• Maintain high creative velocity
• Build and manage a structured creative testing system
You will operate a transparent creative flywheel:
Research → Hypothesis → Batch Production → Testing → Scale Winners → Kill Losers → Document
Learnings → Relaunch Improved Variations
Creative performance should come from process not luck.
Core Responsibilities
1. Own Creative Performance Metrics
• Analyze ad-level data daily (CPM, CTR, CVR, CPA)
• Identify winning hooks, angles, personas, and formats
• Detect creative fatigue early and build replacement batches
• Improve hook strength to positively impact CPM & CTR
• Improve message clarity and persuasion to lift CVR and reduce CPA
2. Improve Creative Hit Rate
• Define clear performance benchmarks before launching tests
• Structure creatives into measurable hypothesis-based batches
• Track hit rate per batch and improve it over time
• Build documentation systems to identify repeatable winning patterns
3. Creative Strategy & Brief Engine
• Deliver structured, high-conversion creative briefs weekly
• Use awareness levels, persona targeting, objection handling, proof, and offer framing
• Ensure creatives are platform-native (Meta, Reels, Shorts, etc.)
• Maintain strong diversity across hooks, formats, themes, and emotional triggers