To drive qualified traffic, lead generation, and revenue growth by planning, executing, and optimizing data -driven digital
marketing campaigns across paid media channels. The role focuses on maximizing ROI through targeted audience
engagement, real -time performance monitoring, and continuous campaign improvement.
- Run and optimize paid campaigns on Google, Facebook, LinkedIn, etc.
- Manage ad budgets to ensure maximum ROI.
- Conduct audience segmentation and targeting (custom, lookalike, retargeting).
- Coordinate with creative teams for ad content and visuals.
- Track and analyze campaign performance using key metrics (CPC, CTR, ROAS, etc.).
- Conduct A/B testing for creatives, landing pages, and targeting.
- Manage programmatic ads across display, video, and native platforms.
- Prepare campaign performance reports and dashboards.
- Implement and monitor conversion tracking and attribution.
- Stay updated with latest digital marketing trends and platform changes.

Requirements
- Bachelor's degree in Marketing, Business, or related field
- Minimum 3 years of hands -on performance marketing experience

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- Facebook Ads, Google Ads, LinkedIn Ads, Taboola, Programmatic, Google Analytics, GTM

📌 Performance Marketing (Kolkata)
🏢 2COMs
📍 Kolkata