Job Purpose
responsible for developing and executing integrated marketing campaigns while leading influencer marketing initiatives to drive brand awareness, engagement, and conversions. This role manages campaign strategy, influencer partnerships, and marketing collateral development to ensure consistent brand communication across all channels.Duties and Responsibilities
A- end-to-end planning and execution of multi-channel marketing campaigns across digital, social media, and events.
B- Define campaign goals, messaging, target audiences, and timelines aligned with business objectives.
C- Manage campaign calendars and ensure timely execution of deliverables.
D- Track campaign performance and optimize strategies based on insights.Key Decisions / Dimensions
• Unanimous

6. INTERACTIONS

Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work
• Work closely with content, design, and product teams to create impactful campaigns.
• Coordinate with external agencies, influencer managers, and production teams.




• Support teams with campaign materials and influencer-driven content.

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
Customers/ External partners – Media and other stakeholders

7. DIMENSIONS

Financial Dimensions

Business Volume: NA

Other Dimensions

? Total Team Size: Zero
? Number of Direct Reports:
? Number of Indirect Reports:
? Number of Outsourced employees:
? Number of locations:
? Number of products:Major Challenges
• Campaign strategy and integrated marketing
• Influencer marketing and creator partnerships
• Marketing collateral and content management
• Stakeholder and project management
• Data analysis and campaign optimization
• Solid negotiation and relationship management skills•Required Qualifications and Experience
a) Qualifications
• Post Graduates with relevant sales experience of 5-8 years (also graduates with expe

📌 Area Manager (Bengaluru)
🏢 Bajaj Finance
📍 Bengaluru