* Job Summary
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into explicit creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.

​* About the team
The programming strategy team is responsible for analyzing audience insights, tracking ratings, and shaping the content strategy for the channel. The team evaluates weekly BARC data, competitive trends, and cross-platform consumption patterns to identify growth opportunities and potential risks. They collaborate closely with programming, research, marketing, and social listening teams to provide data-backed recommendations that inform scheduling, slotting, and content decisions. With a deep understanding of audience behavior and evolving media trends,



the team ensures that programming choices are aligned with viewer preferences and market dynamics. Their work strengthens the channel’s positioning, drives consistent viewership growth, and enables strategic decision-making in a highly competitive entertainment landscape.

​Reporting To
Associate Director - Programming Strategy and Insights (Content Strategy), Telugu

* Key Responsibilities
- Lead qualitative and quantitative research initiatives for Star Maa, managing end-to-end execution with external vendors and preparing presentations for management
- Create insights across multiple research studies to create impactful presentations for internal stakeholders and clients
- Use AI tools (e.g., ChatGPT or similar) to generate nuanced, timely reports and insights.
- Expand and manage the research agency ecosystem, identifying new partners and methodologies to strengthen insights
- Conduct w

📌 Manager - Programming Strategy and Insights (Qualitative), Telugu (Hyderabad)
🏢 Jiostar India
📍 Hyderabad