Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We're looking for an Audience Strategy Lead to support one of our amazing clients in the music and entertainment industry. You'll be the person uncovering the stories behind the data — combining audience insights, AI, and cultural trends to decode fan behaviours and transform signals into bold marketing strategies that help artists make their mark across APAC.

Role:
- Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
- Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative,



Commerce and Paid teams with explicit audience knowledge.
- Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
- Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
- Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
- Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
- Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making.

You:
- BA/BS degree or equivalent experience
- 10+ years of experience leading digital consumer insights, a

📌 Audience Strategy Lead (Gurugram)
🏢 Maker Lab
📍 Gurugram