As Manager - Marketing at Mahindra Lifespace Developers Ltd., you will work
collaboratively with the brand manager to spearhead media planning and
coordinate marketing communication strategies across diverse channels. This role
involves overseeing the execution of both Above The Line (ATL) and Below The
Line (BTL) promotional activities, encompassing print advertising, outdoor
campaigns, radio spots, product launches, events, exhibitions, activations, and
trade meets. You will play a vital role in creatively conceptualising and
delivering marketing collaterals that align with project goals, budgets, quality
standards, and deadlines.
Further responsibilities include designing and conducting comprehensive customer
studies using qualitative and quantitative methods, aimed at understanding
consumer behaviour, motivations, and barriers to purchase. Your role will be
pivotal in acting as the central point of contact for Sales and Customer
Relationship Management (CRM) teams during events and activations, ensuring
seamless information flow and coordination among stakeholders. Collaboration
with marketing agencies is integral to your role, where you will guide campaign
planning and develop innovative marketing initiatives in partnership with
external agencies.
Additionally, you will be responsible for cultivating a robust network of
reliable marketing vendors to support adaptable execution demands. Your
analytical skills will be crucial in providing the Brand Manager with insightful
data derived from market studies, competitive benchmarking, and consumer
research, supporting strategic business decisions. Timely and accurate budget
tracking for brand-related expenditures, alongside comprehensive management
information systems (MIS) reports evaluating marketing performance against key
performance indicators (KPIs) and return on investment (ROI), will form an
essential part of your duties.
This role is positioned at the Mumbai headquarters within the Corporate
F