Job ID: B
-26146
Job Title: Assistant Director, Product Marketing
Onsite: Mumbai, Andheri
EC-Council is the world’s largest cyber security technical certification body and the author of the Adopt.Defend.Govern (ADG) AI Governance Framework. We operate in 145 countries and are proud to have trained and certified over 400,000 information security professionals globally and advanced the cyber security readiness of countless organizations worldwide.

www.eccouncil.org

Position Overview
As Assistant Director, Product Marketing you will be a player-coach, leading a small but mighty product marketing team and supporting a broad range of product and GTM activities, including:
- Product positioning and user segmentation
- Website user experience (UX) and conversion rate optimization (CRO)
- Manage GTM playbooks, including cross-channel messaging and collateral
- Act as primary business partner to our engineering and IT teams, including creation scope and requirements documents
- Refine and maintain brand identity and voice, across various channels and market segments




- Operate in an agile fashion based on a deep understanding of our learners, stakeholders and key business metrics

This is a high visibility, high impact role that will interact with all levels of EC-Council leadership. The right person is naturally customer centric and thrives in a rapid- paced environment that requires strong technical and business judgment and excellent communication skills. This role is for someone with a proven ability to execute both strategically and tactically.

Responsibilities
- Within Marketing, collaborate with all the other teams, including: Content, CRM, SEO, Paid channel, social, events, B2B and others
- Across the organization, collaborate with Product (curriculum), PMO, technology, sales and other business units
- Represent Web Platforms in governance and architectural decisions related to the user experience
- Develop and propagate project management and tracking tools and met

📌 Assistant Director, Product Marketing (Mumbai)
🏢 EC-Council
📍 Mumbai