Social Media Optimization (SMO) Specialist

Company: PanJourney
Location: Jaipur, Rajasthan
Job Type: Full time
Experience: 1–4 Years

About PanJourney

PanJourney is an AI-powered travel platform helping travelers discover hotels, destinations, and travel experiences with ease. Our mission is to create exceptional digital experiences that inspire people to explore the world. We are looking for a creative and data-driven Social Media Optimization (SMO) Specialist to strengthen our online presence and grow our community across multiple social media platforms.

Job Summary

We are seeking an experienced SMO Specialist who can develop, execute, and optimize social media strategies to increase brand awareness, audience engagement, website traffic, and travel bookings. The ideal candidate should have hands-on experience managing social media campaigns, creating engaging content, analyzing performance, and staying ahead of digital trends.

Key ResponsibilitiesSocial Media Management
- Manage and grow PanJourney's presence on Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest,



and other relevant platforms.
- Create and maintain a monthly social media content calendar.
- Publish engaging posts, reels, stories, carousels, and short-form videos.
- Ensure consistent brand messaging across all channels.

Content Creation
- Develop compelling captions, travel-related content, and promotional campaigns.
- Coordinate with designers and video editors to create visually appealing content.
- Create engaging content around destinations, hotels, travel tips, offers, and customer stories.
- Stay updated with trending formats, hashtags, and social media best practices.

Community Management
- Respond to comments, messages, and customer inquiries promptly.
- Build relationships with followers and encourage user-generated content.
- Monitor brand mentions and maintain a positive online reputation.

Campaign Management
- Plan and execute organic social media campaigns to increas

📌 Social Media Optimization (Jaipur)
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