1. Sales Technology Implementation & Support
- Execute the Sales IT roadmap and project plans as defined by leadership, ensuring timely rollout of new modules/upgrades.
- Coordinate with IT, ERP, and external vendors for system implementation, integration, and issue resolution.
- Support scalability of systems across current states/depots as the distribution network expands.
2. Distribution Management System (DMS) Operations
- Manage day-to-day operations of the DMS platform, ensuring uptime and issue-free functioning.
- Monitor and ensure:
100% secondary sales capture across distributors
Timely distributor billing and claim processing
Scheme mapping accuracy and control mechanisms
- Track data hygiene at distributor/depot level and drive corrective actions with regional teams.
3. Sales Force Automation (SFA) & Field Mobility
- Administer and support SFA application usage for beat planning, outlet coverage, order booking, merchandising audits,
and retailer geo-tagging.
- Drive user adoption and compliance across the field sales hierarchy (ASM/SO/ISR level).
- Track and report productivity metrics calls/day, order conversion, strike rate and flag gaps to Sales leadership.
- Create, manage and support Best in class automation projects geo fencing, personalised recommendation engine for prescriptive selling (up sell, cross sell and MSL)
4. Trade Promotion & Scheme Support
- Support digitization and maintenance of trade scheme masters and approval workflows in the system.
- Prepare ROI tracking reports on promotions and budget vs. actual monitoring.
- Assist in identifying leakages and scheme misuse through system-based checks.
5. Sales Analytics & Reporting (MIS)
- Build and maintain dashboards and reports (Microsoft Power BI) for sales leadership primary/secondary sales, distributor health, scheme utilization.
- Support demand planning tea
📌 Deputy General Manager Sales IT (Kolkata)
🏢 BISK FARM
📍 Kolkata
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