CardioMetabolic Marketing
Novo Nordisk Pvt Ltd (Affiliate)

Your new role
The Associate Director – Marketing, Obesity & Key Accounts will be responsible for leading the end-to-end brand strategy and execution for Wegovy in India. The role is accountable for driving business growth, strengthening brand positioning, and shaping the obesity care market through insight-led and customer-centric strategies. It requires robust cross-functional leadership, strategic thinking, and the ability to translate plans into impactful and compliant execution. The role also requires agility to understand and adapt to evolving organisational structures, go-to-market models, and customer needs as the obesity market develops in India.

Your key responsibilities as Associate Director – Marketing, Obesity & Key Accounts will include:
- Own and drive Wegovy brand strategy with accountability for business performance, including sales, market share, and profitability
- Lead market shaping initiatives to improve obesity awareness, diagnosis, and treatment adoption in partnership with Medical, Market Access,



and external stakeholders
- Design and execute an effective omnichannel customer engagement strategy for HCPs, institutions, and priority customer segments
- Ensure execution excellence through timely, high-quality implementation of marketing plans aligned to field needs and execution priorities
- Drive cross-functional collaboration with Sales, Medical, Market Access, and Global teams to ensure integrated planning and delivery of business objectives
- Manage lifecycle planning to support launch readiness, portfolio expansion, and long-term brand sustainability
- Develop and execute key account/institution engagement plans, ensuring measurable outcomes and continuous adaptation to evolving market and organizational needs

About International Operations
As part of International Operations, you will join our largest operational unit. Covering 194 countries and 95% of the world's population, m

📌 Associate Director (Bengaluru)
🏢 novonord
📍 Bengaluru