Role: Search Engine Marketing

Level: Senior Executive

Location: Gurugram

Reporting To: Deputy Manager - Performance Marketing

About The Function
The Marketing function at MakeMyTrip is responsible for building a solid brand presence, driving customer acquisition, and maximizing engagement across all channels. By combining creativity with data-driven insights, the team designs and executes targeted campaigns that deliver measurable business impact. Within this, the Performance Marketing team spearheads customer acquisition and growth initiatives across key business verticals, including Ground Transport (Buses, Cabs & Trains), Holidays, Forex, and Gift Cards. As a critical growth engine for MakeMyTrip, the team leverages data-driven marketing strategies, advanced analytics, and performance channels such as Google Ads to drive high-quality traffic, optimize conversions, maximize marketing ROI, and deliver sustainable business growth.

About The Role
The incumbent will be responsible for planning, executing,



and optimizing search engine marketing campaigns across Google Ads for multiple Emerging Businesses. The role focuses on driving qualified traffic, improving conversion rates, and maximizing return on investment through data-driven campaign strategies and continuous optimization. It involves managing campaign budgets, monitoring performance, preparing forecasts, conducting account audits, and partnering with cross-functional teams to enhance campaign effectiveness, unlock growth opportunities, and achieve business objectives.

What Will You Be Doing
- Develop and execute effective search engine marketing strategies to increase visibility, drive traffic, and achieve conversion goals.
- Conduct keyword research, competitive analysis, and audience targeting to identify relevant and high-performing keywords for our campaigns.
- Manage and optimize Google Ads accounts, including campaign setup, budget allocation, keyword selection, ad copy creation, bid management,

📌 Search Engine Marketing (Gurugram)
🏢 MakeMyTrip
📍 Gurugram