Associate Director - Marketing, Obesity & Key Accounts

Category: Commercial Marketing

Location:Bangalore, Karnataka, IN

CardioMetabolic Marketing
Novo Nordisk Pvt Ltd (Affiliate)

Your recent role
The Associate Director – Marketing, Obesity & Key Accounts will be responsible for leading the end-to-end brand strategy and execution for Wegovy in India. The role is accountable for driving business growth, strengthening brand positioning, and shaping the obesity care market through insight-led and customer-centric strategies. It requires strong cross-functional leadership, strategic thinking, and the ability to translate plans into impactful and compliant execution. The role also requires agility to understand and adapt to evolving organisational structures, go-to-market models, and customer needs as the obesity market develops in India.

Your key responsibilities as Associate Director – Marketing, Obesity & Key Accounts will include:
- Own and drive Wegovy brand strategy with accountability for business performance, including sales, market share, and profitability




- Lead market shaping initiatives to improve obesity awareness, diagnosis, and treatment adoption in partnership with Medical, Market Access, and external stakeholders
- Design and execute an effective omnichannel customer engagement strategy for HCPs, institutions, and priority customer segments
- Ensure execution excellence through timely, high-quality implementation of marketing plans aligned to field needs and execution priorities
- Drive cross-functional collaboration with Sales, Medical, Market Access, and Global teams to ensure integrated planning and delivery of business objectives
- Manage lifecycle planning to support launch readiness, portfolio expansion, and long-term brand sustainability
- Develop and execute key account/institution engagement plans, ensuring measurable outcomes and continuous adaptation to evolving market and organizational needs

About International Operations
As part of Intern

📌 Associate Director (Bengaluru)
🏢 Novo Nordisk
📍 Bengaluru