Job Description Copywriter / Content Writer

Position

Copywriter / Content Writer

Department - Creative

Reports To - Creative Head / Content Lead

Job Summary:

The Copywriter / Content Writer is responsible for creating compelling, engaging, and brand-focused content across digital and traditional marketing platforms. The role requires strong creativity, excellent writing skills, and the ability to adapt content to different industries and target audiences.

Key Responsibilities
- Write engaging copy for social media, websites, blogs, advertisements, brochures, presentations, email campaigns, and marketing materials.
- Develop creative campaign concepts, taglines, captions, and ad copy.
- Research client industries, competitors, and market trends to create relevant content.
- Collaborate with designers, video editors, account managers, and marketing teams to deliver integrated campaigns.
- Ensure all content aligns with the client's brand voice and marketing objectives.
- Proofread and edit content for grammar, clarity, and accuracy.




- Optimize content for SEO and digital marketing where required.
- Deliver content within agreed timelines while maintaining quality.
- Handle multiple client projects simultaneously and manage content calendars.
- Continuously explore new content formats, AI tools, and industry trends to improve creativity and productivity.

Qualifications & Experience
- Graduate in Journalism, English, Mass Communication, Marketing, or any related field.
- 13 years of experience in content writing, copywriting, or digital marketing.
- Freshers with exceptional writing skills and a strong portfolio may also apply.

Required Skills
- Excellent written English and Hindi communication.
- Creative thinking and storytelling ability.
- Robust grammar, proofreading, and editing skills.
- Research and analytical skills.
- Understanding of branding, advertising, and digital marketing.
- Ability to work under deadlines and manage multiple projects.
- Profici

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