Key Responsibilities

Paid Advertising & PPC Management
- Plan, execute, and optimize Google Ads (AdWords), PPC, and paid search campaigns.
- Improve Quality Score, CTR, and conversions while reducing cost-per-click (CPC).
- Manage campaign budgets and monitor performance to ensure maximum ROI.
- Conduct A/B testing for ads and landing pages to improve campaign performance.
- Implement remarketing, DSA, PLA campaigns, and advanced PPC strategies.

SEO & Search Engine Marketing
- Perform keyword research, keyword expansion, and competitive analysis.
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Optimize website content, landing pages, and website architecture for SEO.
- Monitor website analytics and search performance metrics.

Social Media & Online Advertising
- Manage and optimize Facebook Ads and social media campaigns.
- Develop strategies to increase page likes, engagement, and reach.
- Monitor and report campaign performance metrics.

Website Development & Content Optimization
- Develop, manage,



and maintain websites using WordPress, including theme customization and plugin integration.
- Collaborate with development teams to implement SEO best practices on websites.
- Work with content and editorial teams to create SEO-optimized content.
- Recommend improvements in website structure, content, and internal linking.

Client Communication & Coordination
- Handle client communication via calls, emails, and virtual meetings to understand requirements and provide updates.
- Conduct regular client calls for campaign discussions, performance reviews, and strategy alignment.
- Manage client expectations and ensure timely delivery of digital marketing services.
- Act as a point of contact between clients and internal teams.

Analytics & Reporting
- Track and analyze website analytics and campaign performance.
- Prepare daily, weekly, and monthly performance reports.
- Provide actionable insights to improve campaign effectiveness.

📌 Digital Marketing Specialist (Chandigarh)
🏢 Maxxmann Communications
📍 Chandigarh