About the Role

This is a greenfield role for an AI-first marketer who wants to build something, not inherit it. You'll own the PLG funnel from activation through expansion diagnosing where qualified users drop off, designing the infrastructure to fix it, and iterating rapid alongside a tight-knit growth squad. Demo-to-pipeline conversion is strong. What we're building now is the lifecycle and demand generation engine that predictably grows PQL volume and turns more of those leads into paying, expanding customers. You'll work directly with a VP of Marketing who will co-architect strategy with you, a GTM Engineer who is your day-to-day technical partner, and a broader growth squad PM, GTM Eng, and others running experiments across the funnel. If you've been waiting for a role where you can build the lifecycle motion from scratch, instrument it yourself, and have your fingerprints on the growth strategy of a category-leading product, this is it.

What You'll Do
- Build the lifecycle engine from the ground up design and launch activation sequences, behavioral triggers,



in-app messaging strategy, and retention and expansion plays that move signups to activated users and activated users to advocates
- Drive PQL volume and conversion identify where qualified users are dropping off, develop hypotheses, and run the experiments and programs that move the conversion number then clearly explain why it moved
- Run growth experiments with the squad partner with the PM and GTM Engineer to design, execute, and learn from funnel experiments; you bring the hypotheses and customer intuition, the GTM Engineer handles instrumentation and automation
- Own the in-product experience alongside CS partner closely with the Customer Success team on in-product flows and develop genuine, hands-on expertise in Userflows own product; understanding what we build is inseparable from knowing how to grow it
- Architect an AI-native marketing stack help design and implement the future-state marketing t

📌 Growth & Lifecycle Marketer (India)
🏢 Beamer
📍 India