- Identifying current sales leads
- Pitching products and/or services
- Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
- Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
- Researching the needs of other customers and learning who makes decisions about purchasing.
- Contacting potential clients via email or phone to establish reports and set up meetings.
- Planning and overseeing new marketing initiatives.
- Attending conferences, meetings with clients.