The Graphic Designer at Trigam Associates is responsible for creating visually compelling designs that elevate brand identity, drive engagement, and support marketing objectives across social media, digital campaigns, and brand communication. The role demands creativity, speed, consistency, and a robust understanding of digital-first design.
Key Responsibilities
1. Social Media Design
- Design high-quality creatives for Instagram posts, reels covers, stories, carousels, and ads
- Adapt designs as per platform guidelines and brand tone
- Maintain visual consistency across multiple client accounts
2. Brand Identity & Visual Language
- Understand and follow brand guidelines for different clients
- Develop visual systems including fonts, color palettes, and layouts
- Create brand-aligned creatives that enhance recall and recognition
3. Campaign & Marketing Creatives
- Design creatives for marketing campaigns, offers, launches, and events
- Work closely with social media managers to translate concepts into visuals
- Design creatives for influencer campaigns and collaborations
4. Creative Ideation & Collaboration
- Actively participate in brainstorming sessions and content planning
- Suggest design-led ideas to improve engagement and performance
- Collaborate with video editors, photographers, and content teams
5. Ad & Performance Creatives
- Design static and motion creatives for META ads and digital campaigns
- Optimize designs based on CTR, engagement, and performance data
- Create multiple design variations for A/B testing
6. Revisions & Turnaround Management
- Implement client and internal feedback efficiently
- Ensure quick turnaround times without compromising quality
- Manage multiple tasks and priorities simultaneously
7. Asset Management & Documentation
- Maintain organized design folders and source files
- Ensure timely delivery of creatives as per content calendars
- Follow internal workflows and naming conventions