Manager / Senior Manager Quantitative Research (Individual Contributor) The CoinDCX Journey: Building the Future of Consumer-Centric Finance At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian by building products that are secure, intuitive, and trusted. As crypto evolves from an early-adopter category to mainstream finance, every product decision, marketing investment, and strategic bet needs to be rooted in a deep understanding of customer behaviour. While analytics tells us what customers are doing, research helps us understand why-and more importantly, what they are likely to do next. Our Consumer Insights team sits at the intersection of Product, Marketing, Design, Strategy, Analytics, and the Founders Office. We help the organisation make smarter, customer-first decisions by combining behavioural data with robust research and turning complexity into actionable business insights. This role sits at the heart of that mission, helping CoinDCX build a scalable consumer intelligence capability that informs product innovation, brand strategy,
customer growth, and long-term business decisions. About the Role We are seeking a highly analytical, business-oriented Quantitative Research professional to join our central Consumer Insights team. You will be responsible for leading end-to-end quantitative research programmes that generate actionable customer intelligence across product, brand, and business domains. From identifying market opportunities and tracking customer behaviour to evaluating product performance and measuring brand health, your work will directly influence how CoinDCX builds products and grows its customer base. This role is critical to driving evidence-based decision-making across: Customer understanding and segmentation Product strategy and feature prioritisation Brand health and marketing effectiveness Customer experience measurement Business strategy and market prospect identification You will work closely with Prod