Brand Strategy
- Category Research, Competitor analysis, and building consumer insights to foster overall brand strategy for client will be a highly critical aspect of this role.
- Contribute to brand communication and strategic development by collaborating with the Account Team on campaign ideation.
- Provide creative input and feedback on campaign concepts and marketing initiatives.
- Conduct research to monitor social media trends and platform updates, translating findings into actionable insights for creative and design teams.
- Create and confidently present ideas, campaign strategies and presentations to clients with minimal oversight from senior leadership.
Client Servicing
- Serve as the primary point of contact for all client-related communications, addressing concerns and ensuring needs are met promptly and effectively.
- Create and consolidate MOM and task list for the week
- Coordinate between various teams to ensure the timelines of tasks are being met to manage the deliverables and day-to-day functioning of the brands.
- Act as a liaison between teams for clear communication and flag off any delays in the process flow.
- Manage the social media accounts (uploading creatives)
- Coordinate with internal teams, clients, vendors, and bloggers while executing on the brand.
- Prepare and deliver comprehensive periodic reports to both management and clients, summarizing account performance and key updates.
- Possess robust working knowledge of Excel, Google Suite, and presentation tools, with the ability to create compelling and data-driven materials.