JOB DESCRIPTION:

Job Purpose
As a Therapy Business Manager you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy.

To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment.

You have a very significant role to play in Divisions success.

Roles and Responsibilities in detail

Area Business Planning:
Plan for monthly and quarterly business.
Plan for Trade activation business and over all sales
Plan demand generation and fulfillment




Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations
Prescription audit for Abbott brands and other competitors brands
To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
Identifying potential town and appointing distributor and customers (trade) in line with business philosophy

Business generation development:
Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan
Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place
Organizing Camps (CME) as per the division strategy and customers need
To carry out activations across trade and clinics for brand visibility
To plan and conduct merchandising and samplin

📌 Therapy Business Manager | GI Maxima (Chennai)
🏢 Abbott
📍 Chennai