Role Overview

This role is responsible for strategizing, executing, and optimizing digital marketing initiatives for the Career Launchers Study Abroad category. The ideal candidate is data-driven, creative, and comfortable working in a rapid-paced, cross-functional environment with ownership over performance marketing, organic growth, and digital sales funnels.

Key Responsibilities
- Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.
- Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).
- Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.
- Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts.
- Build and manage automated outreach and nurturing workflows using CRM platforms (LS).




- Take complete ownership of the product segment and actively coordinate with different stakeholders, including product, sales, and support, extending to senior management as well
- Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance.
- Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.
- Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement.
- Stay up-to-date with digital marketing trends, tools, and best practices, especially in the EdTech and study abroad entrance domains.

Desired Qualifications
- Bachelors/Masters degree in Marketing or a related field.
- 4+ years of relevant experience in digital marketing, preferably in the EdTech industry.
- Proven expertise in Me

📌 Performance Marketing Manager- Study Abroad Vertical (Delhi)
🏢 CL Educate
📍 Delhi