Job Description: Analyst/Associate – SEO

Company:
Puretech Digital – Mumbai (www.puretech.com)

Experience Required:
1 – 2.5 years

Location:
Mumbai (Onsite) – Kurla

Job Summary
We are looking for a results-driven and detail-oriented
Analyst – SEO
to join our digital marketing team at Puretech Digital. This role is ideal for someone with 1–2.5 years of hands-on experience who has already worked
end-to-end across On-Page, Off-Page, and Technical SEO
— from keyword research to execution, reporting, and continuous optimization.

You'll own SEO strategy execution across site audits, keyword research, on-page & off-page implementation, technical evaluations, and performance reporting, working in a fast-paced agency environment.

Key Responsibilities

Keyword Research & Strategy
- Conduct keyword research with a strong understanding of search intent, keyword clustering, and content mapping.
- Build keyword-to-content mapping frameworks that align with business and ranking goals.

On-Page SEO




- Evaluate and improve information architecture and heading tag structures to enhance user journey and SEO value.
- Implement and troubleshoot Meta tags, OG tags, and structured data (Schema markup) across web pages.
- Provide on-page recommendations: keyword-rich content, internal linking, canonicalization, and unique metadata.
- Support content teams on ideal content length, keyword density, semantic relevance, and overall content value aligned with E-E-A-T (Experience, Expertise, Authority, Trustworthiness) principles.

Technical SEO
- Perform technical SEO audits ensuring crawlability, optimal site speed, proper sitemap setup, and clean site health.
- Optimize Core Web Vitals metrics - LCP, FCP, CLS to improve site performance and user experience.
- Ensure rapid-loading pages by addressing site speed factors such as image compression, server response time, and script handling.
- Apply best practices around sitemap configuration, including update frequency, priority, and correct f

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