Role & responsibilities
- Assist in conducting keyword research using SEO tools.
- Optimize website content for search engines (On-Page SEO).
- Support Off-Page SEO activities, including backlink creation and outreach.
- Monitor website performance using Google Analytics and Google Search Console.
- Create and optimize meta titles, meta descriptions, and image alt tags.
- Perform website audits and identify SEO improvement opportunities.
- Analyze competitor websites and prepare SEO reports.
- Assist in content optimization and blog publishing.
- Track keyword rankings and website traffic.
- Stay updated with the latest SEO trends, Google algorithm updates, and digital marketing best practices.
Preferred candidate profile
- Basic understanding of SEO concepts.
- Familiarity with Google Search Console and Google Analytics (preferred).
- Knowledge of keyword research tools such as Ubersuggest, SEMrush, or Ahrefs is an advantage.
- Positive written and verbal communication skills.
- Basic knowledge of HTML and WordPress is a plus.
- Strong analytical and problem-solving skills.
- Willingness to learn and adapt to new digital marketing strategies.
Eligibility
- Freshers or students pursuing/completed a Bachelor's degree in Marketing, Computer Science, IT, Mass Communication, or a related field.
- Certification in Digital Marketing or SEO will be an added advantage.