Roles and Responsibilities
- Conduct keyword research using Google Keyword Planner, Ahrefs, SEMrush, etc. to identify target keywords for website optimization.
- Analyze competitor websites using tools like SEMrush, Ahrefs, Moz, etc. to gather insights on their SEO strategies.
- Build high-quality backlinks from reputed websites through link building techniques like broken link building, resource pages, guest blogging, etc.
- Optimize website elements such as meta tags, headings, URLs, internal linking, image alt tags, H1-H6 tags, page descriptions, social media integration for search engine visibility.
- Monitor website performance using Google Analytics and provide regular reports to stakeholders.
Desired Candidate Profile
- 0-2 years of experience in SEO analysis or related field.
- Robust understanding of On-page Optimization (OP) & Off-Page SEO (OPS).
- Proficiency in Keyword Analysis & Link Building.
- Ability to work independently with minimal supervision.