Roles and Responsibilities :
- Manage customer lifecycle and engagement campaigns across Email, SMS, IVR, and digital channels using platforms like Netcore.
- Develop and execute customer communication calendars, automated campaigns, and performance reporting.
- Create and manage product marketing collaterals including brochures, presentations, videos, emails, and launch materials.
- Coordinate with Product, Compliance, IT, Sales, and external vendors for campaign execution and product launches.
- Handle marketing operations including invoice management, vendor coordination, AMS/UIN updates, and marketing compliance activities.
Job Requirements :
- 5-12 years of experience in CLM or related field.
- Strong understanding of CRM systems, including Salesforce.com or similar platforms.
- Robust stakeholder management and project coordination skills.