Company Description
Butt-Chique is a women-led lingerie and solution-wear brand that challenges the traditionally male-dominated intimate wear market in India. The company focuses on creating functional, confidence-boosting wardrobe essentials tailored specifically for Indian body types. Products are developed using dedicated research, proprietary Indian sizing based on door-to-door measurements, and technology-driven design. Butt-Chique holds design copyrights for its shapewear and emphasizes thoughtful, body-aware products crafted by women with a deep understanding of diverse fit and comfort needs.

Role Description
The Digital Content Creator internship at Butt-Chique is an on-site role based in Delhi, India. The intern will support the brand’s digital presence by planning, creating, and publishing content across social media, websites, and other online platforms. Day-to-day tasks may include ideating and producing photo and video content while maintaining a consistent brand voice. The role involves collaborating with marketing and design teams,



conducting basic research on trends and competitors, and monitoring engagement metrics to refine content strategies.

Qualifications
- Ability to create engaging digital content, including short-form copy, visual concepts, and basic photo/video assets.
- Familiarity with social media platforms (e.g., Instagram, Facebook, YouTube, Pinterest, Reels/Shorts) and current content trends.
- Basic understanding of digital marketing principles, brand storytelling, and audience engagement.
- Strong communication skills, attention to detail, and the ability to maintain a consistent brand voice.
- Comfort working on-site in a rapid-paced, collaborative environment in Delhi, India.
- Proactive mindset, willingness to learn, and openness to feedback and mentorship.
- Prior experience in content creation, fashion, lifestyle, or D2C brands is an advantage but not mandatory.
- Relevant coursework or background in marketing, communications,

📌 Digital Content Creator (Delhi)
🏢 Butt Chique
📍 Delhi