Digital Marketing Co-ordinator (Tiruvallur)

Digital Marketing Co-ordinator (Tiruvallur)

13 Aug
|
SANSEL INSTRUMENTS AND CONTROLS
|
Tiruvallur

13 Aug

SANSEL INSTRUMENTS AND CONTROLS

Tiruvallur

QUALIFICATION : B.E / ANY OTHER DEGREE

GENDER : BOTH

EXP : FRESHER / 1 TO 2 YEAR EXPERIENCE

Role Summary

The Marketing Coordinator will support and drive the company's marketing and business development initiatives within the manufacturing and engineering sector. The role involves coordinating marketing campaigns, managing client communications, supporting sales teams, and building the company's brand presence across digital and traditional channels. The ideal candidate will have a strong understanding of B2B marketing in an industrial or technical environment.

Key ResponsibilitiesBrand & Content Management
- Develop and maintain marketing materials including brochures, product catalogues, technical datasheets, and presentations
- Manage the company website content, social media pages (LinkedIn, Instagram), and digital presence
- Coordinate with design agencies or in-house teams for creative collateral aligned with brand guidelines
- Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support




- Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and industry networks
- Coordinate with sales teams to prepare proposals, quotations, and client presentations
- Maintain and update CRM records with lead details, follow-up status, and chance pipelines
- Support participation in tenders, empanelment applications, and vendor registrations

Events & Exhibitions
- Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX, Quality Expos)
- Manage logistics for stall setup, promotional material dispatch, and team coordination for events
- Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis
- Conduct market research to identify new industry segments, target customers, and competitive landscape
- Track competitor activities, pricing trends, and new product launches in relevant

📌 Digital Marketing Co-ordinator (Tiruvallur)
🏢 SANSEL INSTRUMENTS AND CONTROLS
📍 Tiruvallur

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