Maersk is looking for an individual with strong marketing and communication skills, teamwork, and strong drive to join our Indian Sub-Continent, Middle East, and Africa (IMEA) marketing team as marketing manager. With a strong background in Product Marketing / Digital Marketing preferably from a B2B business and experience building effective multi-channel campaigns, including social media, other digital, and traditional channels. This is an exciting career opportunity to work in a multinational, Global 500 company that makes global trade happen.
LOCATION FLEXIBLE ACROSS IMEA
Key responsibilities
- Create marketing strategy for different customer verticals and segments in line with regional business priorities and marketing data/benchmarks.
- Identify and optimize customer buying journeys as part of vertical campaigns with the objective to increase share of wallet of existing customers and to reach and convert current prospects
- Utilize understanding of target customer s industry, needs, and challenges, to develop compelling content that drives customers down the funnel
- Identify right activation channels based on target customer and buying journey
- Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution
- Collaborate with internal and external creative agencies from brief development through asset creation and execution along with Media plans review and implementation.
- Develop and launch marketing campaigns
- Optimize, track, measure, and report marketing campaign performance to provide clear ROMI
We are looking for
- 8+ years experience in campaign Marketing, Digital Marketing, and content strategy with a focus on B2B with experience in Africa region along with India and Middle east
- Experience building multi-channel campaigns, both organic and paid digital, as well as traditional channels. Media planning experience is