13 Aug
|
Webklipper Technologies
|
Gurugram
13 Aug
Webklipper Technologies
Gurugram
About WebEngage
WebEngage is a B2B SaaS martech platform helping consumer brands build long-term relationships with their customers through personalized, cross-channel engagement. We work with 800+ brands globally across industries like BFSI, D2C, edtech, and gaming, enabling them to deliver seamless customer experiences across web, mobile, email, and more.
About the Role
We're looking for a Performance Marketing Manager who can own and scale our paid acquisition engine end-to-end from campaign strategy and execution to landing page optimization and conversion. This is a high-ownership role for someone who thinks in experiments, is comfortable getting hands-on with front-end tweaks, and is obsessed with turning traffic into pipeline.
What You'll Do
- Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta, and other paid channels to drive qualified pipeline
- Design and run structured A/B tests across both ad creatives/campaigns and landing pages to consistently identify winning variants
- Partner with design and content teams to build and iterate on high-converting landing pages, making light HTML/CSS edits yourself where needed to move faster
- Own the CRO roadmap — from hypothesis generation to test execution to rollout — across the funnel (ads landing page form conversion)
- Manage marketing budgets across channels, tracking CAC, ROAS, MQLs/SQLs, and pipeline contribution
- Work closely with marketing ops to ensure clean lead routing, tracking, and attribution across the martech stack (HubSpot/Marketo or equivalent)
- Collaborate with Sales, RevOps, and Product Marketing to align campaigns with pipeline goals and sales feedback
- Report on campaign performance regularly, with clear insights and recommendations, to marketing leadership
What We're Looking For
- 5-8 years of experience in performance marketing, with a robust track record of managing paid campaigns end-to-end
- Prior experience in B2B companies is prefe
📌 Performance Marketing Manager (Gurugram)
🏢 Webklipper Technologies
📍 Gurugram