Location:
Kadubeesanahalli, Bengaluru, Karnataka – 560103

Role Overview

The D2C Performance Executive will drive scalable growth for the brand’s direct‑to‑consumer business by managing and optimizing performance marketing campaigns across Meta and Google platforms. This role blends brand-side ownership with hands‑on execution experience, leveraging solid analytics, funnel optimization, and continuous experimentation to improve acquisition efficiency and revenue growth.

Key Responsibilities
- Plan, execute, and optimize
performance marketing campaigns
across Meta (Facebook, Instagram) and Google (Search, Shopping, Display, YouTube) platforms.
- Work on the
brand side
, applying best practices gained from brand and/or agency environments to deliver consistent growth.
- Own
end‑to‑end funnel performance
, including tracking, attribution, and optimization across customer touchpoints.
- Drive
CAC efficiency and ROAS improvement
through budget management, audience segmentation, creative testing, and bidding strategies.
- Set up and monitor
analytics and performance dashboards
,



ensuring accurate tracking of conversions, events, and funnels.
- Lead
continuous experimentation
—A/B testing creatives, audiences, landing pages, and offers to unlock scalable performance improvements.
- Partner closely with creative, tech, and CRO teams to improve
landing page performance and conversion rates
.
- Analyze performance data to generate actionable insights and recommend optimizations for acquisition and retention.
- Stay updated with
platform trends, algorithm changes, and new ad formats
to maintain competitive advantage.

Qualifications & Experience
- 3–5 years of hands‑on experience in
D2C performance marketing
, growth marketing, or paid media.
- Strong execution experience on
Meta Ads and Google Ads
is mandatory.
- Experience working in
brand-side or agency environments
with measurable impact on growth metrics.
- Solid understanding of
marketing funnels, attribution models,

📌 C Performance Executive (Bengaluru)
🏢 TMRW House of Brands
📍 Bengaluru