Job Requirements
About the Role

The Area Head – NRI
is a strategic leadership role within the Retail Liabilities function of Retail Banking. This role is responsible for driving Recent-to-Bank (NTB NRI customer acquisition and cross selling of revenue products across the geography through multiple channels, including branches and dedicated NRI frontline officers (Relationship Managers and Acquisition RM-NRI). The role involves close collaboration with product and operations teams to ensure effective customer acquisition, servicing, and relationship deepening. With full P&L; ownership, the role contributes significantly to the strategic objectives of the branch banking channel.

Key Responsibilities

Primary Responsibilities
- Lead and manage a team of NRI Relationship Managers (RMs) and Acquisition RM-NRI across the zone.
- Recruit, retain, and develop NRI RMs and Acq RM NRIs, including tracking KRAs and productivity metrics.
- Drive customer acquisition and engagement across key NRI segments such as seafarers, NR associations, corporate salary accounts, chartered accountants,



and offshore/local NRI communities.
- Promote referrals to the BOC (Branch Outside Country) channel for customers residing abroad.
- Build NRI CASA (Current Account/Savings Account) balances, enhance FX remittance volumes, and increase product penetration among existing customers.
- Ensure consistent product and process training for NRI frontline teams and branch staff across the region.
- Maintain high standards of sourcing quality, FTNR (First Time Not Right) rates, and KYC compliance.
- Manage customer-centric operations and ensure service delivery meets defined quality norms.

Secondary Responsibilities
- Evaluate and refine growth strategies based on competitor analysis and feedback from various channels and customers.
- Facilitate a customer-centric branch channel and work towards achieving or exceeding Net Promoter Score (NPS) targets.
- Monitor and support branch network expansion in alig

📌 Area Head-NRI (Bhubaneswar)
🏢 IDFC FIRST Bank
📍 Bhubaneswar