Job DescriptionPosition: Social Media Marketing & Brand Manager
Location: Surat, Gujarat
Company: Raisin Global
About Raisin Global
Raisin Global is a quick-growing Indian fashion brand offering premium ethnic and fusion wear, including Kurtis, Kurta Sets, Co-ords, Sarees, and Fashion Accessories. We are expanding across Retail Stores, Airports, E-commerce, and Marketplaces and are looking for a creative, result-oriented Brand Manager to build one of India's leading fashion brands.
Position Summary
We are looking for a highly creative and execution-focused Social Media Marketing & Brand Manager who can take complete ownership of the brand's online presence, storytelling, content strategy, influencer collaborations, brand campaigns, and digital growth.
The ideal candidate should understand fashion branding, customer psychology, AI tools, photography, content creation, and performance marketing. This role requires both strategic thinking and hands-on execution.
Key Responsibilities1. Brand Strategy & Positioning
- Develop long-term brand strategy.
- Build brand identity across all channels.
- Create seasonal campaign ideas.
- Maintain consistency in brand communication.
- Identify market trends and customer preferences.
- Competitor research and benchmarking.
- Plan monthly, quarterly and annual branding activities.
- Build Raisin into a premium fashion brand.
2. Social Media Management
Manage all social media platforms including:
- Instagram
- Facebook
- YouTube
- Pinterest
- LinkedIn
- WhatsApp Channels