Organization: SKY HIGH-German Language Education & Training Institute
Position Title
Marketing Executive
Department
Marketing & Business Development
Job Summary
The Marketing Executive is responsible for planning and executing marketing strategies to promote German language courses, exam preparation programs, study-abroad services, and corporate language training. The role focuses on generating leads, increasing brand awareness, driving student enrollments, and maintaining the institute's online and offline presence.
Lead Generation & Admissions Support
- Generate high-quality student leads through online and offline marketing activities.
- Coordinate with the admissions team to ensure timely follow-up of inquiries.
- Support student counseling events, education fairs, and seminars.
- Analyze lead conversion data and recommend improvements.
Market Research
- Conduct competitor and market analysis to identify trends and opportunities.
- Monitor student preferences and emerging developments in language education.
- Collect customer feedback to improve marketing strategies and student experience.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or a relevant postgraduate qualification is preferred.
- FRESHERS/1 years of experience in marketing, preferably in the education or training industry.
Required Skills
- Solid communication and presentation skills.
- Strong analytical and reporting abilities.
- Excellent organizational and project management skills.
- Creativity with a customer-focused mindset.