Role & responsibilities

Job Summary

We are seeking a agile and creative Public Relations Executive to strengthen our brand presence through strategic media relations, influencer collaborations, brand partnerships, and public engagement. The ideal candidate will build and maintain relationships with influencers, media professionals, celebrities, and strategic partners while ensuring consistent brand visibility across digital and offline platforms.

Key Responsibilities
- Develop and execute PR strategies to enhance brand awareness and reputation.
- Build and maintain relationships with journalists, media houses, bloggers, influencers, and industry professionals.
- Draft and distribute press releases, media kits, newsletters, and official brand communications.
- Coordinate media coverage, interviews, product launches, exhibitions, and promotional events.
- Monitor media mentions and prepare PR performance reports.

Branding
- Support the planning and execution of branding campaigns across digital and traditional channels.




- Ensure consistent brand messaging and visual identity across all communications.
- Coordinate with the design, marketing, and sales teams to execute branding initiatives.
- Assist in organizing exhibitions, brand activations, launch events, and promotional campaigns.
- Identify opportunities to increase brand visibility through collaborations and partnerships.

Influencer Marketing
- Research, identify, and onboard influencers aligned with the brand's target audience.
- Build long-term relationships with influencers, content creators, celebrities, and brand ambassadors.
- Negotiate collaboration terms, deliverables, timelines, and campaign budgets.
- Coordinate influencer campaigns from briefing through content approval and performance tracking.
- Monitor campaign KPIs, including reach, engagement, impressions, conversions, and ROI.
- Maintain an updated influencer database and relationship history.

Social & Digital Collaboration
- Work closel

📌 Public Relations Officer (New Delhi)
🏢 Shiv Enterprises
📍 New Delhi