Role Summary:
To drive LPG cylinder sales growth within the assigned territory by strengthening distributor performance, expanding customer reach, ensuring compliance with company policies, and executing sales and marketing initiatives effectively
Key Responsibilities: SALES & BUSINESS DEVELOPMENT
- Achieve sales volume and market penetration targets for LPG cylinders in the assigned
- area.
- Develop and execute area-wise sales plans in coordination with Regional Manager and
- Distributors.
- Identify new business opportunities by conducting location-wise and street-wise market
- mapping for commercial, industrial, and institutional LPG consumers; record prospects in
- the prescribed format, review and finalize plans with the Regional Manager, and convert
- leads by onboarding them through the nearest authorized distributors.
- Monitor competitor activities and recommend strategies to improve market share.
DISTRIBUTOR MANAGEMENT
- Manage and support authorized distributors as per company guidelines.
- Ensure distributors meet sales targets,
service standards and compliance requirements.
- Conduct regular distributor reviews to track performance and stock levels.
- Resolve distributor issues related to logistics, customer complaints and operations as per
- advise of Regional Manage
MARKET EXPANSION & ACTIVATION
- Support distributors in expanding their customer base and delivery network.
- Plan and implement local marketing, promotional and awareness activities by discussing
- with Regional Manager.
- Assist in onboarding current customers through distributors.
- Ensure effective branding and visibility at distributor points and in the market (Office
- Branding, Vehicle Branding and TShirt wearing)
OPERATIONS & COMPLIANCE
- Ensure adherence to safety norms, statutory regulations and company SOPs related to
- LPG handling.
- Coordinate with distributors to ensure timely cylinder delivery to the customers.