Role & responsibilities
- Develop and implement marketing strategies to increase patient referrals and revenue.
- Build and maintain strong relationships with referring doctors, hospitals, clinics, and corporate organizations.
- Identify current business opportunities and partnership opportunities.
- Plan and execute promotional campaigns for hospital services, diagnostic packages, and preventive health check-ups.
- Organize health camps, awareness programs, CME programs, and community outreach activities.
- Monitor daily marketing activities and ensure field executives achieve their targets.
- Conduct market research and competitor analysis. Prepare monthly marketing plans and quarterly business development strategies.